You may have been in business for a while and aren’t really happy with your branding. Is your brand design doing what it should be doing for your business?

In this post, we’re going to look at how to tell if it’s about time you invest in a rebrand. First let’s clarify the difference between a brand refresh for your business compared to a complete rebranding.

With a BRAND REFRESH, you’re mainly focusing on revitalising the visual identity part of your branding. This means having your logo redesigned, reviving your colour palette or maybe giving your website an exciting makeover.

A REBRAND means that we are going to get right into the detail of your business first, so that we can totally rebuild your branding from the ground up. This means nutting out what your brand message is, who your audience is and why they should choose you over your competitors.

Now you know the difference, we’re going to look at 3 ways to tell you’re well overdue for a business rebrand.

01 Embarrassed about Your Website or Business Card

This is a common issue for many businesses. If your branding is everything you want it to be, you should be proud to be handing out your business card to anyone and everyone you meet; and you should be sending every Tom, Dick and Harry over to your website too.

But if this isn’t the case, then there’s clearly something wrong. Every successful business evolves and your branding must keep in time with it. If your branding is timeless and sophisticated it will do the job. Especially with the competition online these days, your business branding needs to be polished and professional to stand out from the crowd.

Professional branding will also give your audience confidence that you know exactly what you’re doing and they’ll have no doubt in their minds that you’re the best choice for their needs.

02 Not Connecting with Your Audience

Many business owners start out in a hurry and just slap together their brand with a quick logo that looks okay and that’s about it. Let’s just move on to the making money bit.

I get that, but a logo says a lot about your business. It relays your brand messaging. It dictates the types of clients you attract. So if you’re not connecting with your ideal customer, then it’s time to deep dive into your messaging and look at what your brand needs to be putting out into the world.

You need to clarify who want to be working with and how your business will meet their needs. Making this step a priority when you’re rebranding will set the stage for attracting the right audience and building a brand that will last.

03 Getting Lost in the Crowd

The first few years of a business can be tough! Especially when you’re vying for attention among zillions of other online businesses.

So how do you get found in the crowd? Well, by working on your business branding, clarifying your brand message and matching it with the right visuals to create a stunning and unique brand identity for your business. A brand identity that will outshine others online and one that will not easily be forgotten!

Are you ready to get more eyes on your business? Are you starting to realise it’s probably time for a rebrand? I’d love to help. Get in touch via email now.

Jennifer xo